Rita Goodroe

Most people think success comes from being more polished, impressive, or more of what the world expects. Rita Goodroe brings a different message.

As an award-winning keynote speaker, former real estate attorney, and communication expert, Rita speaks to organizations and professionals about trust, influence, and what changes when people stop performing their way through life and work.

Known for her high-energy storytelling and humor - including her viral “35 dates in 35 days” experience - Rita brings practical insight that changes how people show up personally and professionally.

Her message resonates especially well with women working in spaces where credibility, confidence, and capability matter - and where it can be easy to believe success comes from getting everything right, proving your value, or fitting someone else’s mold. Rita helps audiences let go of that pressure and show up in a way that feels more grounded, honest, and fully their own.

She has worked with Fortune 500 brands including Kellogg’s and Volvo Group, spoken at colleges and universities, and has taken the stage for major associations including Precision Metalforming Association, National Association of Home Builders, Club Management Association of America, and Women in Insurance and Financial Services.

Rita’s insights have been featured in The Washington Post and on NBC, CBS, and Great Day Washington. She received the Change-Maker Award at the United State of Women’s Summit during President Obama’s administration.